When was the last time an editorial really excited you? Not just, “oh I’m happy to see this model again” or “this styling looks alright” but genuine excitement; the kind of outright glee elicits a reaction. Paging through the latest issue of Vs. I was struck by Simon Procter‘s larger than life editorial, The Fall. I was blown away by the scope of the images – the photomontages with their stormy clouds and crashing waves are truly stunning. Clothing always looks better when it is moving but Procter manages to take the story beyond its high fashion trappings; you don’t think about the season or the designer, you start to ponder the symbolism behind the images. View the full story after the jump.



Visit Simon Procter’s blog for behind the scenes on this unique story.

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