With every celebrity and design house rushing to get into the fragrance game, the thought of yet another new perfume seems mundane. Does the world really need another indistinguishable flanker or tepid, pink pepper filled blend? Probably not. Outside of the niche sector there have been only been a handful of releases worth talking about. There are however, a few labels who can still capture our imagination; the news of a Balenciaga fragrance, the first under Nicolas Ghesquire’s direction, is something compelling.


Charlotte Gainsbourg, the face of Balenciaga’s latest fragrance

Described as a futuristic take on violet, the fragrance designed by Olivier Polge, is one of the years most anticipated releases. The fact that it is a chypre with a touch of metallic only adds to its allure, on paper the notes sound intoxicating; patchouli, cedar and woods – everything were looking for at the moment. With the launch still a few months away, we can only imagine the intricacies of the blend itself, but each and every detail leaves us wanting more.

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