One of the coolest beauty looks (literally and figuratively) to emerge this season is undoubtedly the visually arresting violet lip. There is something simple and yet subversive about sporting a bold color that falls off the friendly spectrum of reds and pinks. While there is always the danger of simply looking like a victim of poor circulation the perfectly painted purple lips Lloyd Simmonds gave the girls at Vena Cava ( Vena Cava S/S 10 Beauty Slideshow ) were the definition of cool. Granted, you can’t buy Simmond’s custom mix of MAC pigments (yet) but the bright matte color struck just the right chord.