In the wake of Stuart Vevers’ relocation to Loewe, British leathergoods house Mulberry has made an almost seamless transition in creative direction. Under Vevers the house spread its wings creating a series of covetable trend-proof bags with quintessentially British names. Roxannes, Mabels and Bayswaters reigned supreme with their quirky yet functional charm and the brand was elevated from reliable mainstay to must have.
Newly minted Mulberry head Emma Hill, takes Vevers now familiar iconography and refashions it in her own image. (Mulberry S/S 09 Bags Slideshow) She Revamps the signature Mulberry pieces into slightly flashier, girlier versions of themselves – the signature Bayswater is elongated and turned into a metallic clutch, the Mabel is showcased in glossy pinks and oranges fit for Boca Raton. Overall the accessory vibe is brighter and poppier without ever losing the pragmatism that makes Mulberry bags useful rather than simply ornamental.