While the primary purpose behind cosmetics is beautification, there are pioneering artists expanding the scope of makeup into the surreal and fantastic. Pep Gay’s talent for subverting our expectations and creating wearable art stands out as uniquely inventive. His bold creations often look like a cross between military camouflage and tribal face paint. Case in point the metallic tinged, purple and white kabuki meets camo mask on Abbey Lee Kershaw. Though he can expertly execute the flawless and infinitely more accepted look of everyday makeup, his luridly colored masks make for an unforgettable statement.

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